WHATASHIELD: Protect Every Layer of Your Design.
Repel.
Release.
Redefine Protection.
WHATASHIELD: Release Technology | Oil & Water Based Stains | Woven & Non-Woven Fabrics
LIGHTSHIELD: Repellency Technology
MOISTURESHIELD Backing for Woven and Non-Woven Fabrics
preventing moisture to the cushion
Elevate Your Fabric Experience
Repellency alone is the Past. Repel & Release is the Performance Standard of the Future.
PFAS/PFOA (FLUOROCARBON) FREE
Welcome to the world of WHATASHIELD—PFAS-free protection engineered for the Architecture & Design community. This advanced green chemistry technology delivers powerful oil and water-based stain release, while preserving the fabric’s original hand and appearance. WHATASHIELD enhances indoor air quality by eliminating VOCs and neutralizing odors, and offers built-in UV protection to prevent fading and fiber breakdown. It boosts tensile strength, seam integrity, and abrasion resistance, significantly extending the life of upholstered surfaces in high-traffic environments. With inherent non-toxic fire retardancy compliant with NFPA 701, CAL 117, ASTM E84, and IMO standards, WHATASHIELD helps designers build healthier, longer-lasting spaces—without compromise.
WHATASHIELD stands as the epitome of commercial fabric protection, offering a multifaceted approach to safeguarding textiles. This innovative solution provides:
Release Technology: WHATASHIELD’s release technology allows oil- and water-based stains to lift easily from fabric surfaces, enabling faster, more effective cleaning without harsh chemicals.
Repellency Defense: LIGHTSHIELD’s repellency defense creates an invisible barrier that actively resists spills, dirt, and moisture on contact—protecting surfaces before stains can set in.
UV Protection: WHATASHIELD provides powerful UV protection that shields fibers from sun damage, preserving color vibrancy and preventing premature degradation in high-exposure environments.
Enhanced Tensile, Seam, and Abrasion Strength: WHATASHIELD enhances advanced durability by increasing tensile strength, seam integrity, and abrasion resistance—extending the life of fabrics in even the most demanding environments.
Flame Resistant (FR) Improvement: WHATASHIELD features inherent, non-toxic fire-retardant chemistry that meets stringent NFPA 701, CAL 117, ASTM E84, and IMO standards without relying on harmful additives.
VOC and Odor Elimination: WHATASHIELD actively eliminates VOC emissions and neutralizes odors, promoting healthier indoor air quality and fresher environments.
Protect Projects/Fabrics from the 7 Families of Cleaners: WHATASHIELD shields fabrics from damage caused by harsh cleaning products, helping maintain appearance and performance over time.
WHATASHIELD delivers powerful, sustainable protection for both woven and non-woven fabrics—combining stain repellency, easy release, UV defense, enhanced durability, and non-toxic fire resistance to extend fabric life and performance.
WHATASHIELD MEETS AND EXCEEDS THE HIGHEST STANDARDS
NSF GREEN CHEMISTRY CERTIFICATION
National Science Foundation Green Chemistry Certified. WHATASHIELD is PFAS, PFOA, and Fluorocarbon Free and is fully tested for Green Chemistry by NSF (EPA sanctioned).
HEALTHIER BUILDING INITIATIVE
WHATASHIELD is proud to support the Healthier Building Initiative creating better air quality by reducing VOC’s and producing a “Better Breath to Breathe”.
7 FAMILIES OF CLEANERS APPROVED
WHATASHIELD protects fabric from the 7 families of cleaners (used as directed) degradation. Protecting color and tensile WHATASHIELD extends the Beauty of Fabrics.
PFAS, PFOA, AND FLUOROCARBON FREE
These forever chemicals are horrible for human and animal health. WHATASHIELD does not use PFAS, PFOA, or Fluorocarbon chemistry in any of its finish coatings or backings.
NEW TECHNOLOGY WITH WHATASHIELD
if repellency alone were the solution to clean-ability, our current textile challenges would be resolved. WHATASHIELD goes beyond traditional repellency, introducing a comprehensive approach that disrupts stains, enhances durability, and sustainability.
PROP65 COMPLIANCY
WHATASHIELD is a bound chemistry that is in compliance with PROP65 guidelines. Unbound chemistry can cause issues for human and animal health. WHATASHIELD is proud to be PROP65 compliant.
EPA DESIGNED FOR THE ENVIRONMENT
WHATASHIELD has been certified by the EPA to exceed the standards for DESIGNED FOR THE ENVIRONMENT (DFE).
NO FLAME RETARDANTS (HALOGENATED)
WHATASHIELD has no halogenated flame retardants (PBDE). Help create a better environment for everyone with WHATASHIELD coated fabrics.
MORE SUSTAINABLE WORLD (MSW)
WHATASHIELD is proud to support the More Sustainable World Initiative. Creating more sustainability through UV protection, Tensile, Seam, and Abrasion Strength Improvements extending the life of fabrics.
Let’s Work Together
We’re always looking for new opportunities and are comfortable working internationally. Please get in touch and one of our project managers will contact you about beginning the proposal process.