WHATASHIELD: Repel. Release. Rethink What’s Possible.
Clean-Ability, Durability, UV Protection, VOC Reduction, FR Improvement, PFAS Free,
NO CHANGE TO HAND
Oil & Water Based Stain Protection - Woven and Non-Woven Solutions
ABOUT US
WE (WHATASHIELD ENTERPRISE) Group, headquartered in Southlake, Texas, was founded in 2019 with a bold vision to transform the commercial textiles industry through innovative, sustainable solutions. Our mission is to develop world-changing technologies that elevate fabric performance, durability, and safety—while prioritizing environmental responsibility and human health. At the core of our offerings is WHATASHIELD, a breakthrough treatment that combines advanced repellency, stain release, UV protection, VOC and odor mitigation to improve indoor air quality and human health, as well as non-toxic fire-retardant properties—engineered to extend the life and beauty of both woven and non-woven textiles. Complementing this, our LIGHTSHIELD technology delivers innovative, lightweight repellency ideal for high-performance applications where breathability and protection must coexist seamlessly. For the most demanding environments, WHATASHIELD MAX offers a powerful trifecta of repellency, release, and moisture barrier protection, providing superior defense against stains, spills, and moisture intrusion. Through continuous research, collaboration with industry leaders, and a commitment to sustainability, WE Group is dedicated to setting new standards in commercial textile performance—helping architects, designers, and manufacturers create healthier, safer, and longer-lasting spaces around the globe.
PFAS-free approach to safeguard both you and the environment.
At Whatashield, our commitment extends beyond groundbreaking textile solutions. Our dedicated service team stands ready to provide unwavering support to commercial textile companies. Partnering with Whatashield means more than just exceptional products; it means collaborating with great minds and dedicated professionals. Experience the unparalleled support of our service team – a testament to the great company and great people you can trust for seamless and successful textile solutions. Elevate your business with Whatashield, where outstanding products meet exceptional service.
TEXTILE FINISHING REDEFINED: WHATASHIELD – Your Fabrics, Our Fortifications. PFAS and Fluorocarbon Free.
As we propel into a new era of textile innovation, I am thrilled to introduce our comprehensive textile protection program – "WHATASHIELD." This groundbreaking initiative is designed to redefine textile care with tailored solutions for both woven and non-woven fabrics, incorporating advanced hydrophobic, hydrophilic, and moisture barrier technologies.
WHATASHIELD, our flagship solution, encompasses a suite of protective shields for woven and non-woven fabrics. This multifaceted approach ensures that our woven textiles not only resist stains, UV damage, and wear but also gain enhanced tensile strength and seam integrity. We go beyond conventional treatments, providing a holistic defense that stands up to the diverse challenges woven fabrics face.
INNOVATION AND SCIENCE IN ONE EASY APPLICATION
For non-woven fabrics, our program introduces innovative solutions such as WHATASHIELD for UV, FR, and stain release both oil and water based, ACRYLICSHIELD for fortified tensile and seam strength, MOISTURESHIELD for impervious moisture resistance to cushion. Each of these formulations is meticulously crafted to meet the unique demands of non-woven textiles, ensuring they maintain their structural integrity and longevity.
Our repellency technology, LIGHTSHIELD, offers superior water repellency for woven fabrics, preserving the aesthetics and functionality of your textiles. When you need repellency on your fabric LIGHTSHIELD is the answer. WHATASHIELD REPEL offer the repellency of LIGHTSHIELD and the stain release, UV protection, FR enhancement, and VOC elimination of WHATASHIELD.
With "WHATASHIELD," we not only protect textiles but offer a comprehensive suite of solutions that cater to the diverse needs of woven and non-woven fabrics. This program symbolizes our commitment to innovation, sustainability, and meeting the evolving demands of the textile industry.
Choose WHATASHIELD – where technology meets textiles, and protection takes on a whole new meaning. Elevate your fabrics with the power of "WHATASHIELD (All Shields)," setting a new standard for textile care and performance.
We are a passionate about PFAS Fluorocarbon solutions that create great performance.
